SHINee and EXO become the honorary ambassadors of GangNam
Shin Yeon Hee, the chief of GangNam-Gu Office stated on February 24 that Hallyu idol groups SHINee and EXO will be appointed the honorary ambassadors of GangNam on February 26 and 28 respectively.
GangNam-Gu already concentrated on tour business such as the construction of a Tourism Information Center and the managing of a GangNam city tour trolley bus were put into effect back in 2012, not to mention they approved effective as 50.8% (5,100,000) of foreign tourists made sure to visit GangNam last year.
With the help of SHINee and EXO as new ambassadors, it appears GangNam will be even more attractive for tourists. The goal of GangNam-Gu is to now attract 8,000,000 tourists annually.
Starting next month, images of SHINee and EXO will be plastered everywhere in GangNam, such as airport passenger terminals.
Shin Yeon Hee, the chief of GangNam-Gu office mentioned, “It would be helpful to GangNam for attracting foreign tourists by advertising with SHINee and EXO. We’ll make all effort to develop of tour business for make GangNam the first step of Korea tour.”