EXO has been selected to be the face of fashion brand MCM.
The EXO members are first celebrities to be chosen to model and act as the global face of MCM.
An affiliate of MCM stated, “We are anticipating EXO, one of the most popular global stars with young energy that always pursues new things, to well express the brand image of MCM, which is loved by celebrities around the world for its unique and modern style.”
MCM will be launching a new line in collaboration with EXO during later half of this year, which is expected to gather hot response from the fashion industry as well as from the consumers.
Some members of EXO will also be attending MCM’s flagship store open event in Myeongdong on June 26, beginning their activities as MCM models.
Meanwhile, EXO will be launching EXO From EXOPLANET #1 –The Lost Planet—in Chongqing in China on June 28.